70% of women-led startups in the UAE were denied funding, blocking access to mobility and growth.Nissan exchanged vans for equity—empowering women to scale without loans, just belief. Nissan repurposed underused fleet assets to solve a funding gap—turning mobility into a tool for inclusion and growth.Selected founders received branded vans and mentorship. Their journeys became moving brand stories.
10.2M Organic PR ReachAchieved widespread media attention and awareness through earned press coverage across top-tier outlets.
+40% Increase in Startup Enquiries. A significant surge in female-led startup interest following campaign exposure and engagement.
2x B2B Acquisition Growth. Doubled the number of new business clients acquired during and after the campaign period.
+30%. Projected Revenue Growth by '28
Long-term business impact driven by purpose-led innovation.